About Us

We are a new Melbourne based cycling brand. Situated at the crossroads of cycling passion and affordability. Our apparel is elegantly manufactured, durable and won't break the bank. Kit shouldn't cost a paycheck!

Our apparel is based upon three pillars: Comfort, Performance and Price. For all of our differences, we as cyclists, humans and athletes are very similar, and what we aim to achieve is create universally comfortable, inclusive and top-shelf products at reasonable prices.

We have found the ultimate solution to low cost cycling apparel while maintaining incredible durability and comfort.

We have done the testing. We have riden through thousands of km's, in sun and rain, survived crashes, aggressive machine washes and dryer cycles, over stretching, tears, rips... This stuff lasts, and lasts well

Ride on